Top 5 Social Networking Apps in New Zealand: Q1 2025 Performance

In the first quarter of 2025, social networking apps in New Zealand showcased varied performance trends across downloads, revenue, and active users. Here's a closer look at the top five apps:

Threads maintained a consistent download rate, peaking at 13K in early January. Its weekly active users fluctuated, starting at 465K and ending the quarter at 446K.

WhatsApp Messenger experienced stable growth in downloads, reaching 11.7K in March. Active users steadily increased, finishing the period at approximately 2.76M.

Facebook saw a gradual rise in revenue, culminating at $8.1K in mid-March. Downloads remained steady, while active users hovered around 1.85M throughout the quarter.

Messenger had a slight decline in revenue, with downloads peaking at 11.2K in February. Active users increased towards the end of the quarter, reaching 2.28M.

小红书 – 你的生活兴趣社区 showed a notable spike in downloads in January, hitting 31.9K. However, both active users and revenue saw a gradual decline over the quarter.

These insights are drawn from Sensor Tower data, providing a comprehensive view of app performance. For more detailed analytics, visit Sensor Tower's platform.